60 days out of Election Day, Barack Obama can’t afford to take the Palin bait
The finale of the GOP Convention last Thursday in St. Paul signified a number of dramatic changes to this election cycle. First, with the surprise pick of Governor Sarah Palin of Alaska as McCain’s running mate, the Republican party has found a new and exciting figure to rally around. As her blistering acceptance speech on Wednesday night shows, Gov. Palin can pack a punch and, perhaps more importantly, she offers key conservative credentials to the GOP ticket. Governor Palin will undoubtedly be a permanent fixture in the conservative’s hall of fame, even if she were to fail this Fall.
But where the GOP Convention was heavy on drama and excitement, it was noticeably light on substance. There was no talk of the economy or combating the growing Russian appetite for spherical authority. There were few policy positions and certainly no five point plans to mull over. In other words, it was precisely what the McCain camp wanted: it was a platform of narratives, which it believes is the key to winning independent voters this Fall. The McCain camp has hedged it’s bets that their candidate’s stories – and not their positions – will be the guide to victory in 08, and it might just work.
Here’s a look at what we should expect of each campaign as we head into the 60 day ‘home stretch’:
JOHN MCCAIN
Deviate yourself from Bush, but not the base
John McCain did an interesting thing at the beginning of his acceptance speech Thursday, which has been generally considered an underwhelming performance by commentators and pundits (but honestly, what could one expect after Gov. Palin’s revolutionary speech – more on her later). In a moment that will surely be used in Democratic attack ads later in the Fall, John McCain paid tribute President Bush for leading us “through these dark days” after September 11.
A risky move.
The rest of McCain’s acceptance speech seemed to recognize the political risk involved with getting too cozy with the most unpopular president in modern American history. McCain laid out a sweeping – if not vague – new face to conservatism, a decisive movement away from the admitted failure of Bush policies towards a “bi-partisan” and “reform” oriented administration. His shout-out to Bush is significant in that it highlights the fine balance the McCain campaign must strike between consolidating the GOP base (most of whom still love the President) and reaching out to independents and Democrats who aren’t exactly enamored with the Republican party at the moment.
McCain is waging a tricky campaign to get voters to forget about the last eight years (“economic troubles? what economic troubles!?”). This is best highlighted in campaign manager Rick Davis’ statement that this election will be about narratives, and not about issues. Translation: make McCain and Palin likeable enough to voters to win over their trust. This is straight out of the 2000 and 2004 Republican playbook, and given the GOP’s recent record in presidential campaigns, the Democrats can not afford to sidestep the likeability campaign.
Sarah Barracuda, the real change agent?
What happens when a fresh-faced, gun-toting, baby-feeding, lifelong NRA member bursts on to the Republican spotlight and promises to ‘break some china’ in Washington?
Magic.
The Republicans struck gold (or was it oil?) in finding Sarah Palin. And Democrats can argue amongst themselves all they want about the motives or the perceived gender politics behind the selection (as I myself have done), but it doesn’t really matter: Governor Palin is here and she’s here to stay. And the selection was brilliant. Who better to run with an oratorically challenged, slightly boring, and politically moderate John McCain than a fiery young and attractive “reformer?”
Palin accomplishes two critical tasks for the ticket: she closes the enthusiasm gap that existed within the party and, more strategically, she rounds out a new campaign message to America – that John McCain stands for change.
By now, McCain has used so many campaign messages that it’s getting difficult to remember them all. This “change” message is new, and it has somehow struck a chord with Republicans who are wise enough to distance themselves from the president but willing to seize on Senator Obama’s wildly popular campaign message. So far, it has worked with the die-hard Republican crowd – it has yet to be tested against more discerning moderates and McCain has yet to back up this message of change with more solid policy. As Obama is quick to point out, McCain voted with the administration 90% of the time in the last 8 years – That doesn’t bode well for a message of ‘change.’
BARACK OBAMA
Focus on the economy
New numbers came out yesterday morning showing that unemployment has reached a five year high. Obama was quick to pin this as the latest example of how Republicans are simply unable to grapple with the economy, and it is a compelling argument. The economy is in a tailspin, and while more and more Americans are jobless – John McCain wants to talk about narratives. This is an important difference between the two campaigns that Obama must not (and so far has not) ignore. To play up the difference, Obama should continue pushing his middle class tax cut, which is supposed to alleviate tax burdens on working families while ending the generous corporate tax breaks on America’s largest companies during the Bush era. It will also show that Obama is tough on the economy, and has real solutions to what has so far become the Republicans’ Achilles heel.
If Obama strikes the economy while the iron is hot, we can reasonably expect him to win some confidence of middle class voters who are shaky over the economy. Remember, these voters are looking for real solutions, not the sort of political red meat that dominated the GOP convention.
Ignore Palin
Nobody can rightfully deny the star-power that Palin has amassed within the Republican party in the last few days. That said, it would be wise of the Obama campaign to let that play out as it will. Palin is looking for a fight. Republicans would love nothing more than to see Obama lock fists with their freshly minted self proclaimed “bulldog”. If Obama allows that (through either himself or Biden), it simply undermines the luster around his candidacy. Engaging in Palin’s attacks will make Obama look, well…small.
And that is the brilliance behind the Palin selection. McCain certainly threw a curve ball to the Obama campaign. Obama was right to condemn the media frenzy surrounding Palin’s pregnant daughter. It was also right to refrain from bashing her perceived inexperience at foreign policy. I suspect the Obama team understands that an attack on Palin will only fan the flames on the Republican side of the aisle, and they are too focused on what will actually win them this election: undecided moderate voters.
With the addition of Palin, we saw the McCain camp take a hard turn to the right before making a predictable turn to the center. As Obama hones in on his arguments as to why he is indeed the veritable agent of change (and has been since the beginning, not since it was discovered that the issue polls well), I suspect we will see that he is well ahead of the Republicans in winning over Independents, and thus comfortably ahead in the polls.



